Year

2023

Scope

Branding. Digital.

Description

The Guadalajara Metropolitan Area is home to 5.3M people. Bad urban planning resulted in unchecked low-density and disconnected suburban growth to the south. Together with the constant traffic jams, López Mateos is also one of the more hostile avenues for pedestrians, cyclists, and users of public transportation.

In this context, the state and federal governments started giving signals that they were projecting a massive elevated freeway. This false solution would be expensive and would continue to exclude the vast majority of people who don’t own a car. The neighbors, cyclist collectives, academics, and activists decided to coalesce against this threat, creating the Red Ciudad Posible.