Project
Mindful Approach
Year
2022
Scope
Branding, web.
Description
Mindful Approach is an upcoming tutoring firm in Berkeley. Its mission is to reach special needs students and help them better overcome the challenges they face in everyday education.
I tried to represent the concept of growth and adaptation into the brand mark in a very straightforward way. The goal is to communicate that this practice is not about bending oneself to meet outside expectations but rather cultivating one’s very particular inner strengths through self-knowledge and reflection.
