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Misión Cero




Branding, digital, web, print, +.


Estrategia Misión Cero is a road safety initiative led by Cemex México. They wanted to find a new strategy that would really make a difference on the streets. The answer was to co-create integral projects for each one of Mexico’s three biggest cities together with activists, governments, and academics of said cities; an unprecedented cooperation effort.

I designed all digital and social media campaign materials, a website, project booklets, promotional materials, print ads, flyers, posters, and large-format signs for buildings. I also worked as the relationship coordinator with activists and governments in this project.

Agency: Sarape Social.