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Mindful Approach

Mindful Approach

Project Mindful Approach Year 2022 Scope Branding, web. Description Mindful Approach is an upcoming tutoring firm in Berkeley. Its mission is to reach special needs students and help them better overcome the challenges they face in everyday education. I tried to...
Sí a la Ciclovía

Sí a la Ciclovía

Project Sí a la Ciclovía Year 2017. Ongoing. Scope Branding, digital, web, print, +. Description Inclusive infrastructure is not always popular. In 2017 a group of neighbors tried to stop the construction of a bike path on a 6-lane road by calling for a referendum....
Misión Cero

Misión Cero

Project Misión Cero Year 2019 Scope Branding, digital, web, print, +. Description Estrategia Misión Cero is a road safety initiative led by Cemex México. They wanted to find a new strategy that would really make a difference on the streets. The answer was to co-create...
WCTC

WCTC

Project WCTC Year 2019 – 2021 Scope Branding, web, digital, editorial. Description Wes Carroll Tutoring and Coaching is a math tutoring firm working in the San Francisco Bay Area. They focus on helping and developing gifted students.   web walkthrough <...
Ciudad Posible

Ciudad Posible

Project Ciudad Posible Year 2023 Scope Branding. Digital. Description The Guadalajara Metropolitan Area is home to 5.3M people. Bad urban planning resulted in unchecked low-density and disconnected suburban growth to the south. Together with the constant traffic jams,...